业务分析
Every day more and more companies are leveraging the benefits of business analytics to improve customer service, 提升业务表现, 识别新的业务市场并推动收入增长. 工业蓬勃发展。. 的 World Economic Forum predicts that data scientists and analysts will become the number one emerging role in the world by 2022.
不再是IT专业人员的专属领域, the search for business and data analytics skills are appearing in job descriptions in industries such as healthcare, 汽车, 金融服务, 市场营销, 人力资源, 教育及其他. 雇主同意, finding people who have the requisite blend of quantitative computing and business domain knowledge and skills for business analytics is a challenge.
为了迎接挑战, 365英国上市官网 offers a full complement of business analytics programs to meet a variety of educational needs and career aspirations.
业务分析 is the creative use of data (big and small and everything in between), 统计数据, 数学建模, 数据库, 电子表格, and computing technology to generate business insights and support managerial decision making throughout an organization.
It combines business knowledge with analytical expertise to tell important stories using the vast amount of data produced by companies today.
Use business analytics to explore, analyze, visualize, simulate, predict and optimize.
365英国上市官网
马克Isken
指导教师
(电子邮件保护)
辅修商业分析, you will explore a range of quantitative and computational techniques that have wide use in today’s data-driven business world. 分析学包括统计分析等内容, 数据可视化, 数学建模, 管理科学, 数据挖掘, 预测分析, 数据科学, 计量经济学, 科学计算, 数据准备和清理, 数据仓库和商业智能. 因为这些高要求的技能可以应用于许多业务领域, 副修商业分析适合任何商业专业的学生. 这门辅修课程对所有专业开放.
通过与SAS的合作, 全球领先的分析软件, 365英国上市官网 business analytics students also can earn a Tier 2 SAS Academic 专业化 as part of their degree program. 在这里了解更多有关该计划的信息.
A minor in business analytics is intended for quantitatively and technically strong students in any major interested in developing business and data analytics skills. Such skills are in HIGH demand in the marketplace and can complement almost any major. 下面列出了一些例子.
市场营销
我们如何预测哪些客户可能会购买某些车型?
我们如何使用社交媒体数据来细分我们的客户群?
会计
Can we detect accounting fraud through analysis of detailed financial statements and transaction data?
金融
这个项目有正收益率的概率是多少?
我如何将我的投资组合的表现形象化?
人力资源管理
How can we predict which employees are likely to defect to a competitor or to be a superstar within our company?
管理资讯系统
We need a dashboard that shows key business performance metrics in an easy to understand format.
运营管理
What is the most effective way to schedule our call center staff or to design our new distribution center?
365英国上市官网
马克Isken
指导教师
(电子邮件保护)
的 management information systems undergraduate program includes an optional specialization in business analytics. 学生s choosing to specialize in this area will take three courses to provide them deeper knowledge in this high-demand field.
必修课程
- MIS 4360决策支持系统
- MIS 4460商业分析
选择一门选修课
- MIS 4410操作分析
- MIS 4470数据分析实用计算机
- MIS 4500 Web分析
- qmm4400管理科学
Employers are seeking professionals across disciplines who can harness data to solve business problems. Professionals seeking to deepen their understanding and develop their skills in harnessing data to identify opportunities, 应对挑战, 影响决策并实施成功的解决方案 can consider the following programs. 这些课程对任何持有学士学位的人开放.
Designed for professionals seeking to deepen their understanding and develop expertise in harnessing data to identify opportunities, 应对挑战, 影响决策并实施成功的解决方案.
的 STEM-designed program combines expert-led courses and experiential learning so students gain knowledge and proficiency in using a variety of statistical and quantitative methods, 计算工具和预测模型.
研究生s of the program will be equipped to use data to solve business problems across industries and disciplines. Industries experiencing strong growth in the use of business analytics include 金融服务, 零售, 卫生服务, 会计与审计, 交通物流, 娱乐, 运动和旅游.
Ideal for the working professional in any field who is looking to gain knowledge in business analytics.
的 15-credit program includes three core and two elective courses that allow students to explore a range of quantitative and computational techniques that have wide use in today’s data-driven world.
研究生s of the program will be equipped to understand how to understand and apply data to benefit their career or organizational goals. Credits earned can be applied toward an OU 商业分析理学硕士 or a Master or Science in IT 管理.
的 concentration enhances the MBA education with deeper background in statistical analysis, 数据可视化, 数学建模, 管理科学与数据挖掘.
研究生s can apply these skills to a wide range of business fields as the use of business analytics continues to expand.
的 你的承诺 is 365英国上市官网’s commitment to provide undergraduate students with opportunities for meaningful, 实践学习. This commitment seeks to enhance students’ academic knowledge with experiential learning, internships and/or research experiences that empower them to make substantive professional contributions.
技能和能力
学会利用统计和数学建模、数据库和技术来:
- 获得洞察力和支持管理决策.
- 改善客户服务，提高运营绩效.
- 识别新的业务市场并推动收入增长.
职业发展机会
Studying business analytics can further define the knowledge needed for professionals working to advance in a competitive marketplace.
典型的职业头衔包括:
- 管理分析师
- 市场研究分析师
- 市场分析员
- 金融分析师
- 统计分析
- 业务系统分析师
- 数据分析师
- 临床数据分析师
通常使用商业分析的行业包括:
- 卫生保健
- 汽车
- 金融服务
- 市场营销
- 人力资源
- 教育
相关学生组织
- 信息系统协会
- 运营管理学会
学生们被鼓励加入任何一个 学生组织 in the 工商管理学院 to help network with other students, faculty and employers.
职位空缺
访问成千上万的工作和实习职位 握手. 握手还提供欧大职业与生活设计的最新消息, 专为公开大学学生和校友提供.
职业前景*
工资范围:35,380 - 144,330美元
平均年薪:65,810 - 86,200美元
2020年至2030年全国经济增长:6 - 25%
*数据来自国家劳动统计局
